Rayan Rupert Signs With the 76ers: What Content Marketers Can Learn From a Two-Way Contract Strategy
When the Philadelphia 76ers announced they were signing Rayan Rupert to a two-way contract, most of the internet buzz stayed inside NBA circles. But I looked at that headline from my content marketing desk and saw something completely different — a playbook that bloggers and digital marketers have been ignoring at their own expense. The two-way contract model is not just a basketball mechanism.